borNauthentiC
Identity
Identity
On designing this identity, we started from the two words that make the brand name. Born and Authentic. Both words charged with meaning.
Searching for a common ground, the concepts that kept coming again and again were time, and growth. And how this has an impact on shaping a product, a person, a word and, how this could be achieved in a way that the target audience could visually relate to.
We approached these concepts by starting each word with a lower case letter and finishing it in uppercase. Two words later combined in one. Giving the end result its own individuality while equipping the mark with a natural capacity of inclusion in contemporary visual culture, drawing on a search for singularity devoid from ornament.
Searching for a common ground, the concepts that kept coming again and again were time, and growth. And how this has an impact on shaping a product, a person, a word and, how this could be achieved in a way that the target audience could visually relate to.
We approached these concepts by starting each word with a lower case letter and finishing it in uppercase. Two words later combined in one. Giving the end result its own individuality while equipping the mark with a natural capacity of inclusion in contemporary visual culture, drawing on a search for singularity devoid from ornament.
![](https://freight.cargo.site/t/original/i/a3babc510806999820dbedc3e85b01672ce607e18c3f26aae40553de3b5c13ed/logo-long-whitebg.jpg)
![](https://freight.cargo.site/t/original/i/f0709bcbd5e76de187674b0fc4b6e33dffe020a0ba424e139fcb07209e7ae278/logo-long-blackbg.jpg)
![](https://freight.cargo.site/t/original/i/26b525d997065ad348185d5c9c0738724b9f7a50336ee0b7be257e73377fd1e4/03-logo-short-2.jpg)
![](https://freight.cargo.site/t/original/i/d05c141167f2711430de12ffaa15930dd0524bc8cc975d4aa4db1b2412f90305/WhatsApp-Image-2018-08-09-at-07.57.111.jpeg)
![](https://freight.cargo.site/t/original/i/77b2c81a3e9db612436825a58944e21e4aa7d1f3a511358985c98435c64dd50c/WhatsApp-Image-2018-08-09-at-07.57.08.jpeg)
![](https://freight.cargo.site/t/original/i/eb8428c7167922a49af6c7c34b63ef82ff7fb87485085e43c2dc861f85d79d40/WhatsApp-Image-2018-08-09-at-07.57.14.jpeg)
![](https://freight.cargo.site/t/original/i/b7a672a884b10d072860c1f619a454f16f631f3e9dc6614ef4fb685d73743095/WhatsApp-Image-2018-08-09-at-07.57.09.jpeg)
Images from borNauthentiC AW18 collection
![](https://freight.cargo.site/t/original/i/e7d42c8b75e88ede0752d3ddb214488320dc2992b53aa29733ac54df4de5ffc2/born2a.jpg)
![](https://freight.cargo.site/t/original/i/4473b540f642ba57c2426ffe569789f0e93303829a986f7abe27e27ccf47a5f4/born0.jpg)
![](https://freight.cargo.site/t/original/i/7fe071bc010964e998a113b3b9b62c74fad9b99979490020ebe51a2aa626b617/born-mobiles.jpg)
Designed with João Alves Marrucho
2018
2018